The Facebook–Cambridge Analytica scandal of 2018 changed the game for social audience analytics. Here’s how we get accurate audience data in 2021.
[...]
TikTok is further proof that younger audiences prefer short-form video content. New social platforms can come out of nowhere to completely dominate
[...]
With the annual Super Bowl being one of America’s biggest holidays (the third largest after Halloween and Christmas), there’s no wonder it creates
[...]
Don’t buy influencer, grow your advocates. It is easier for an influencer to grow their audience in a year than it is to become more creative in a year.
[...]
When brands and influencers develop long-lasting, genuine relationships and partnerships, we see an increase in engagements, an increase in ROI, and
[...]