Why Influencer Marketing?
This event will highlight the various benefits of influencer marketing, from content generation to consumer engagement, to sales lift. Our accomplished speakers, Jessy Grossman and Daniel Chung, will share their perspectives from the brand, agency, and influencer side. Jessy Grossman founded the influencer practice at Don Buchwald & Associates. Danny Chung is both an influencer, and digital strategist who has hired influencers for brands like John Hardy.
This group is geared towards professionals and agencies in NYC looking to surface questions and share knowledge and best practices in the burgeoning field of Influencer Marketing. Please come prepared with some topics and challenges we can discuss at this meeting, as well suggestions for future events for this group.
• 8:30-9:00 Networking & Coffee/Pastries
• 9:00-9:45 – Speakers and Q&A
• 9:45-10:15 – More networking and wrap-up
1. Danny Chung, Marketing Strategist and Digital Creative at the ModMan
Daniel’s distinctive eye, singular personal style and advanced storytelling have been recruited by major brands like Barneys New York, Coach, New Balance, Banana Republic, Uniqlo, Armani Beauty and Nivea for Men in the fashion, grooming and lifestyle spaces. In the travel space, he has partnered with The Four Seasons, InterContinental, Sofitel and other five star properties around the world.
Daniel is also a passionate branding, digital and social media strategist. He has helped build the digital & social communities of some of the largest lifestyle brands, including Neiman Marcus, DVF, Calvin Klein, J Brand, David Yurman, MAC Cosmetics and John Hardy. He has a deep understanding of the digital and social ecosystem and the convergence of content, commerce and media, as well as the importance of digital branding and influencer marketing in the space.
2. Jessy Grossman, Commercial Department/ Social Media Talent at Don Buchwald and Associates, Inc.
Jessy procures and negotiates opportunities for social media stars talent to monetize their large social media following with major brands and media companies. Her deals create lucrative opportunities for her influencers to create buzz worthy entertainment that engages audiences and drives profits for companies like Unilever, Johnson & Johnson, Walmart, Volvo and others from start-ups to Fortune 500s. Since 2009, Jessy has been at the forefront of the digital content revolution. Building on her technology prowess and experience in production, her talent representation has led to the creation of new business models and exponential revenue growth for her influencer clients.
Jessy created and leads the fastest growing department at Don Buchwald & Associates (DBA). She is the founder and president of WIIM: Women in Influencer Marketing which has hundreds of members around the world and has become a hub for introducing and encouraging women in business.
Tidal Labs offers a unique CaaS (Content-as-a-Service) platform that utilizes machine learning technology to match brands with relevant influencers and facilitate collaboration between them. Its product suite includes: the ContentMetric® Influencer CMS platform, the CreatorExchange CRM and a white-label Influencer Hub — all helping to bring enterprise-grade technology to influencer marketing efforts.