Reynolds partnered with avid foodie and recipe site Epicurious in an ambitious content partnership to demonstrate to homemakers how Reynolds products can make home-cooked meals better, easier, and less messy to prepare. Then, as participants arrive at this “Aha Moment,” they are empowered to share their newfound knowledge with others online.
27 elite food bloggers contributed professional quality recipes highlighting Reynolds products. Thus far, “Make Meal Magic” has delivered a whopping 350,000+ unique pageviews, and displayed excellent virality in the form of over 50,000 social shares.
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