Welcome to the Creator-First Era
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Success

TODAY Show Parenting Blogger Makes TV Appearance

today show parenting network tidal labs

The Tidal-powered TODAY Parenting Team was featured on-air once again last week, this time with community blogger Amanda Mushro joining several other NBC personalities and contributors. Mushro, a mommy blogger of two, showcased her expertise in dealing with sick children in a conversation with host Carson Daly.
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Success

Tidal Community Reaches 50,000 Users

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This week, we reached a milestone that we’re pretty proud of—50,000 users are now part of the Tidal community. And more are joining everyday. Though the math isn’t out on the influence of those 50k, let’s just assume their total combined social followings equal—I don’t know—11 trillion people.

But all conservative estimates aside, our community features an array of pretty amazing creators, from up-and-coming fashionistas, to dedicated parents, to skilled journalists and videographers. The amount of talent contained within this digital community astounds us on a daily basis, so we’d like to give a major thank you to all the creative people who made this achievement possible. read more

Product

Welcome to the Creator-First Era

Today we are thrilled to announce a whole new Tidal, built for the creator-first era. Tidal Marketplace is the industry’s first online marketplace that gives creators an opportunity to pitch their projects directly to brands and agencies.

Creators now have the opportunity to offer turnkey projects to brands for purchase. And brands get instant access to content projects from talented creators. It’s marketing reimagined through the authentic stories of creative individuals.

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“Instead of being handed a brief to fulfill, I have the chance to present my ideas on what content will work best for my readers and really showcase my strengths. That means final projects that are much more organic, and, in turn, get way more eyeballs.”
-Jack Archer, leading men’s lifestyle writer and founder of Airows

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Success

Heineken’s Winning Content Strategy? Scale.

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There are many reasons why Heineken’s net profits rose 11% this past year. So-called industry experts point to the World Cup and key investments in developing markets. It’s fair to assume that the World Cup was a tide that lifted all of the proverbial boats in the beer biz.

But I have a different opinion concerning Heineken’s recent surge in profit.

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Insights

Why the Super Bowl is No Longer Advertising’s Biggest Event

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While the Super Bowl is traditional advertising’s biggest day, the largest advertising event in 2015 happened beforehand, and it’s not in the traditional form at all.

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Insights

Closing out 2014 and bringing more opportunity to creators in 2015

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With the new year quickly approaching, all of us at Tidal plan on marking the next step in the creator-first era. In 2015, the building uproar of influencer voices will reach a fever pitch, finally drowning out the outdated “Mad Men” model of advertising. So hold on to your hats, folks, and join us in ringing in a new beginning. We’re about to make some noise.

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Insights

The 5 Most Creative Branded Music Campaigns of 2014

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As branded content gets more common (let’s face it, it works) it came as no surprise that the web was rife with interesting projects in 2014, particularly in the music space. This year saw campaigns from music industry disrupters like Spotify and Pandora, as well as newly reinvigorated brands like Sour Patch Kids. Here are the 5 standouts that nailed-it this year.

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Create

8 Things Nobody Told You About Pursuing a Creative Career

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I
f you’ve stumbled here, you’re likely a creative thinker looking for reason through the blur, be it one of post-class, post-grad, or post-lunch. Not sure whether you qualify as a “creative?” Let’s test it out.

Have you ever felt institutionally wronged, or thrust into an undervalued role by modern capitalism? Do you continually fight the battle between creating your passionate ideas and living a life of normality? Did your parents give you that look of concern when you told them you’re starting a blog instead of taking that well-paying desk job?

If the answer to any of those questions was “yes,” then congratulations, you’re a full-blown creative… now what?

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Create

Costumes, Crafts, and Cookies!

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If you’re scrambling for a last-minute Halloween costume, why not go as cage-free eggs? (Forgive us, we just couldn’t resist.) SheKnows Expert Erica Dermer brings you seven easy-to-make foodie-inspired costumes, including a bit of a “meta” turn as…a food blogger! And speaking of…

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Taylor Kiser on Epicurious Community Table whipped up these adorable Brownie Brittle Peanut Butter Cookie Ghost Cups. If all ghosts were this cute (and delicious!), everyone would want to live in a haunted house.

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And if you prefer something a little more spine-tingling, Suvudu’s Matt Staggs dives into which monsters are scary and why. *shudder*

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We think the scariest monster is the candy hangover we’re sure to have Saturday morning, so this week, we’re planning to get our healthy right with Lisa Lin’s Pumpkin Pie Yogurt Parfait from Athleta’s Chi Blog.

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And Urban Bliss Life on Rakuten Essential brings you easy DIY crafts to decorate your house, haunted or otherwise, and proves once and for all that googly eyes make everything better.

However you’re celebrating on Friday, stay safe, stay warm, and have fun!

 

Create

Pumpkin Spice and Everything Nice

Fall is out in full force and the Tidal team is gearing up for sweater weather. Our creators are fighting the chill with aromatic soups and gourd-inspired hues.

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Marcel Floruss of Details Network and some fellow tastemakers took Central Park by storm in dapper blazers, tailored vests and vintage-inspired sunglasses. Looking fresh, gentlemen!

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The Kitchen Whisperer, of Epicurious Community Table, puts a sweet twist on a hearty fall classic with her Harvest Spice Butternut Maple Soup. Could this dish be any more autumnal?

National Liqueur Day_0

BoozeMenus, on liquor.com’s DrinkWire, helped us celebrate National Liqueur Day with an assortment of seasonal tipples – and showed us where to find them, on the off chance we’re fresh out of Geijer Glögg.

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And Racquel Natasha of FashionIndie showed us plaid flannels aren’t just for hipsters and lumberjacks. Or hipster lumberjacks, which are definitely a thing.

Stay warm out there, and check out Tidal’s communities for tips on what to eat, drink, and wear while leaf-peeping, apple-picking, and pumpkin-carving. Up next: Tidal’s creators show you how to make this Halloween the spooooookiest yet!