How Suvudu's Game of Thrones Q&A Went Viral
The news swept forums and conversation boards, bouncing from publication to publication: George R.R. Martin might write an eight Game of Thrones book. The reveal came during a Tidal-powered Q&A on Suvudu Universe.
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Success

Heineken’s Winning Content Strategy? Scale.

heineken content strategy

There are many reasons why Heineken’s net profits rose 11% this past year. So-called industry experts point to the World Cup and key investments in developing markets. It’s fair to assume that the World Cup was a tide that lifted all of the proverbial boats in the beer biz.

But I have a different opinion concerning Heineken’s recent surge in profit.

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Insights

Why the Super Bowl is No Longer Advertising’s Biggest Event

super bowl digital advertising influencer

While the Super Bowl is traditional advertising’s biggest day, the largest advertising event in 2015 happened beforehand, and it’s not in the traditional form at all.

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Insights

Closing out 2014 and bringing more opportunity to creators in 2015

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With the new year quickly approaching, all of us at Tidal plan on marking the next step in the creator-first era. In 2015, the building uproar of influencer voices will reach a fever pitch, finally drowning out the outdated “Mad Men” model of advertising. So hold on to your hats, folks, and join us in ringing in a new beginning. We’re about to make some noise.

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Insights

The 5 Most Creative Branded Music Campaigns of 2014

best music branded content campaigns

As branded content gets more common (let’s face it, it works) it came as no surprise that the web was rife with interesting projects in 2014, particularly in the music space. This year saw campaigns from music industry disrupters like Spotify and Pandora, as well as newly reinvigorated brands like Sour Patch Kids. Here are the 5 standouts that nailed-it this year.

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Create

8 Things Nobody Told You About Pursuing a Creative Career

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I
f you’ve stumbled here, you’re likely a creative thinker looking for reason through the blur, be it one of post-class, post-grad, or post-lunch. Not sure whether you qualify as a “creative?” Let’s test it out.

Have you ever felt institutionally wronged, or thrust into an undervalued role by modern capitalism? Do you continually fight the battle between creating your passionate ideas and living a life of normality? Did your parents give you that look of concern when you told them you’re starting a blog instead of taking that well-paying desk job?

If the answer to any of those questions was “yes,” then congratulations, you’re a full-blown creative… now what?

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Create

Costumes, Crafts, and Cookies!

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If you’re scrambling for a last-minute Halloween costume, why not go as cage-free eggs? (Forgive us, we just couldn’t resist.) SheKnows Expert Erica Dermer brings you seven easy-to-make foodie-inspired costumes, including a bit of a “meta” turn as…a food blogger! And speaking of…

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Taylor Kiser on Epicurious Community Table whipped up these adorable Brownie Brittle Peanut Butter Cookie Ghost Cups. If all ghosts were this cute (and delicious!), everyone would want to live in a haunted house.

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And if you prefer something a little more spine-tingling, Suvudu’s Matt Staggs dives into which monsters are scary and why. *shudder*

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We think the scariest monster is the candy hangover we’re sure to have Saturday morning, so this week, we’re planning to get our healthy right with Lisa Lin’s Pumpkin Pie Yogurt Parfait from Athleta’s Chi Blog.

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And Urban Bliss Life on Rakuten Essential brings you easy DIY crafts to decorate your house, haunted or otherwise, and proves once and for all that googly eyes make everything better.

However you’re celebrating on Friday, stay safe, stay warm, and have fun!

 

Create

Pumpkin Spice and Everything Nice

Fall is out in full force and the Tidal team is gearing up for sweater weather. Our creators are fighting the chill with aromatic soups and gourd-inspired hues.

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Marcel Floruss of Details Network and some fellow tastemakers took Central Park by storm in dapper blazers, tailored vests and vintage-inspired sunglasses. Looking fresh, gentlemen!

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The Kitchen Whisperer, of Epicurious Community Table, puts a sweet twist on a hearty fall classic with her Harvest Spice Butternut Maple Soup. Could this dish be any more autumnal?

National Liqueur Day_0

BoozeMenus, on liquor.com’s DrinkWire, helped us celebrate National Liqueur Day with an assortment of seasonal tipples – and showed us where to find them, on the off chance we’re fresh out of Geijer Glögg.

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And Racquel Natasha of FashionIndie showed us plaid flannels aren’t just for hipsters and lumberjacks. Or hipster lumberjacks, which are definitely a thing.

Stay warm out there, and check out Tidal’s communities for tips on what to eat, drink, and wear while leaf-peeping, apple-picking, and pumpkin-carving. Up next: Tidal’s creators show you how to make this Halloween the spooooookiest yet!

Events / Success

Tidal Powers Live Event for GQ & Simon Malls!

You already know Tidal Labs uses its platform and community to power the networks of some amazing brands.  Now we use that same awesome network at live events to provide some great experiential marketing solutions!

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Simon Malls, in collaboration with GQ, is using the influence, style and passion of the Tidal Blogger Networks for the Simon LOOKBOOK Live tour! Simon & GQ have selected two mens style bloggers to be on site at each of the LOOKBOOK Live Events.  The Event Series will bring the program’s print and digital assets to 11 Simon centers across the U.S. This interactive trend showcase, hosted by style pros from Glamour and GQ, will offer personal one-on-one styling sessions, beauty how-to lessons, social media challenges and giveaways.

 

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If you would like to check out some of these events, meet the professionals or interact with the bloggers check out one of the locations! All events are free and open to the public from 1:00 p.m. to 6:00 p.m. local time (except for Houston’s Galleria, which takes place from 5:00 p.m. to 9:00 p.m. local time):

  • Chicago Premium Outlets – Aurora, IL, 9/6
  • Wrentham Village Premium Outlets – Wrentham, MA, 9/7
  • The Galleria – Houston, TX, 9/12
  • Town Center at Boca Raton – Boca Raton, FL, 9/20
  • Burlington Mall – Burlington, MA, 9/27
  • King of Prussia Mall – King of Prussia, PA, 10/4
  • The Westchester – White Plains, NY, 10/12
  • Roosevelt Field – Garden City, NY, 10/11
  • SouthPark – Charlotte, NC, 10/18
  • Lenox Square – Atlanta, GA, 10/25
  • Stanford Shopping Center – Palo Alto, CA, 11/1

Create / Uncategorized

Mid-August Round Up: Influencers Spotlight!

It’s time for our mid-August round up of blog posts! We can’t believe that it’s already half-way into August; WHERE HAS THE MONTH GONE?! This also means that Summer is flying by and it will almost be time for the brisk winds and falling amber leaves of Autumn. But for the meantime, we are enjoying what’s left of the Summer weather!

 

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Walk the Talk by Kate Ogata
After living in San Francisco for almost five years now, I’ve gained a greater appreciation for walking.  When I used to line the ‘burbs’, driving was a part of everyday life — today, I can probably go a full week without hopping into a car.  READ MORE 

 

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Her Shot: Making the Perfect Poptail by Drinking in America
We’ve talked a little but about poptails before — you know, cocktails that you freeze and eat like popsicles — but we’ve never really given you a decent road map for making these babies.  Some may think it’s pretty obvious, but there are definitely certain things you can do to really make your poptails come out extra special.  READ MORE

 

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Under the Sun by To Be Bright
After one horrendous Christmas card five years ago, I swore off the color yellow.  When I realized it was worth another shot, I was stalking Pinterest as per usual and saw the hue paired wonderfully with regular/faded wash denim.  READ MORE

 

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Cuff Rolling 101 by Style No Chaser
You know who you are, you brigands.  You men who have taken the no-break, Thorn Browne aesthetic to its breaking point.  You men who saw a photo of people sock-less in monkstraps at Pitti Uomo and thought that was a perfect ways to spend every waking hour.  You’ve been rolling up cuffs so large, with trouser legs so short a a result, that you might well be wearing capri pants.  To which we say: enough.  This madness must stop.  That is not to say there is anything wrong with cuff-rolling as such.  It can be a charming aesthetic when done properly, bringing a carefree quality, a roguish quality, to a casual wardrobe.  But like so many other aspects of fashion, if done too much it can lead to disaster.  Moderation is the name of the game here, like in so many other trends.  READ MORE

 

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Cajun Pork Belly & Sweet Potato Hash by The Chef Next Door
After browsing the web for inspiration I decided to go with a pork belly hash and man, am I glad I did.  This recipe takes a little bit of time as you braise the pork belly first, but it is totally worth it.  I actually braised it, then let it sit in the fridge for a couple of days before making my dish.  When I finally made the hash for breakfast the other day, my kids gobbled it up! I call that a win.  READ MORE

Create / Uncategorized

Influencers Posts of the Week: Staying Active!

We caught up with Tidal influencers who are staying active in the summer heat. With their workout tips, summer must-haves, and easy snacks, our influencers staying healthy and active this summer. Keep reading to see some of our favorites this week!

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TEXAS BEACH HIKE

By Brooke Anderson on Athleta

Summer is meant to be celebrated, soaked in and explored. For just a few shorts months we are blessed with longer, sunny days, meant to spend countless hours outdoors, living life. This past weekend we took a short trip to a local riverside beach complete with rocks for sunning, trails to conquer and a view fit for a few sun salutations; to do just that, explore. READ MORE

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ALIFE X SUNPOCKET ARE GOING TO RULE YOUR FACE

By We Are The Market on Capsule

Good things happen when New York-based lifestyle dons ALIFE team up with sunglass champs Sunpocket. Need proof? Look no further than a brand new collaborative collection centered around the latter’s Kauai sunnies. Love variety? You can choose from Matte Black, Tiger Stripe and White. All the styles feature Sunpocket’s folding hinge design, so you can throw these bad boys in your pocket when you do indoor stuff. Or not.  READ MORE

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7 SHORTS TO GET BEFORE SUMMER IS OVER

By Vee Travels on Details Network

If you’re shopping for new shorts this summer I’ve selected nine styles to choose from that offer different patterns, material and lengths. Perfect for any last minute getaways, backyard or pool parties, and just for everyday. READ MORE 

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SALTED CARAMEL CHOCOLATE CHIP COOKIES

By Jelly Toast on Epicurious

Chocolate chip cookies are a classic, crowd pleasing treat. These Salted Caramel Chocolate Chip Cookies are a delightful twist on this favorite, incorporating sweet caramel-filled chocolate candies, dark chocolate chips and a drizzle of melted chocolate. The finishing sprinkle of sea salt creates a fabulous sweet and salty combination that will please the entire family. Baking these cookies on parchment paper ensures even baking and speedy clean up. READ MORE