Norwegian Cruise Lines

Norwegian Cruise Line has been the leader in “freestyle cruising” since the company’s founding in 1966– allowing millions of passengers each year to cruise to destinations around the world, enjoying fine dining, entertainment & activities on their schedule.

NCL wanted to embody the same freestyle approach as they expanded a year-round influencer marketing program. They looked to influencer marketing as a multi-faceted way to grow brand awareness by identifying online influencers across the web and amongst their existing passengers.