Old Spice Sampling Campaign

Old Spice and Tidal create bar soap buzz by activating a bevy of men’s lifestyle influencers.

Hundreds of engaging blog, Twitter & Instagram posts were activated by dozens of men’s grooming influencers. Because Tidal’s influencers are sourced through partnerships with top media brands like Men’s Health, GQ & Details Magazine, participants bring an editorial bent to their participation. This allows the creative spirit of Old Spice to shine in an authentic manner.

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