TODAY Show Parenting Team

TODAY and Tidal partner together to make the world’s largest parenting network.

The Largest Community of Mommy Bloggers Online

Propelled by social media influencers, the Today Show's Parenting Team launched to fanfare. Within two months it had achieved over two million page views with 84% of its traffic coming from social media.

Learn about their successful:

  • Media sponsorship program
  • Viral influencer content
  • Integrated use of celebrities and micro-influencers

Download Case Study