Banana Republic Recently I’ve found my affinity towards whites, especially as the weather warms and shows signs of summer. It gets hot here, not cute wanderlust hot; more like sweaty, smoldering...
Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social media stars. They had hundreds of individual products that needed to be shot each month. Other influencer networks, PR firms and agencies were not setup to handle this high volume of content production. The brand needed a platform and strategy that could bring scale to influencer photoshoots, in a cost-efficient manner.
Hundreds of Style VIP influencers are automatically flighted each month to create awareness for all newly released products, and great content for Olapic, social channels and email.
874influencers
12campaigns
3,043posts
10,306images
41.7Mreach
Featured Posts
Banana Republic - We The Classy
IG: Today on the blog - I teamed up with...
Today on the blog - I teamed up with @bananarepublic to showcase one of their most coveted Spring pieces! Check it out now on the blog! 🌸 #itsbanana #sponsored #ootd // @liketoknow.it...
Street Style: High Approachable Fashion...
We all view high fashion as something untouchable, unapproachable and unaffordable. But there are so many ways you can mix and match approachable items with some high fashion staples and get a killer...
Moving Into A New Season - Darling Two
I am not here to tell you about the weather, but spring seems to have officially sprung. I am moving into the new season with mixed prints, short and a denim jacket. What else could a girl need? This...
Summer Work Outfit Formula
Even though I don’t work in corporate America (anymore), I still love a good polished look. Whether you have a meeting, your 9-to-5 grind or an event, here is some work-ready inspiration to mix...
Belle de Couture: Simply Sophisticated...
I don't know about y'all, but when I find a piece of clothing that will transition from the office to cocktails with the girls, then I'm pretty smitten. Especially when that piece is fun with just the...
Birthday Flowers
Birthday Flowers Monday, April 10, 2017 If you follow me on Instagram you'll know I recently celebrated my 23rd birthday on a trip to the music city of Nashville, Tennessee. Though unlike the...
Staying Casual with Banana
White Flare Jean – Banana Republic | Off Shoulder Poplin Top – Zara (Similar) | Zina High Ankled Heel Boots – EGO | Round Sunglasses – Ray-Ban | Neck Scarf – Vintage...
Quality influencer content for owned channels
Integrated Content
In partnership with Olapic, all Tidal content produced can be instantly featured on BananaRepublic.com alongside each appropriate product featured in the shoot, and in a hashtagged #itsbanana “Style Feed” on their site.
Private Influencer Network
A private network of influencers was created on Tidal’s ContentMetric® influencer CRM. The platform makes it easy to manage logistics, ensuring each participant receives a distinct article of clothing, shoots their look & shares it with their followers. All content is reviewed to ensure it meets guidelines for the brand, including notice of sponsorship as required by the FTC. Banana Republic social media managers can review and grade participants for future rounds of activation.
Do a lot with a little
Tidal was able to build a private influencer network and begin delivering content in just a few short weeks. Ongoing, 500 shoots from 250 online influencers are executed each month creating gorgeous “real life” content for the brand and capitalizing on bloggers’ own online reach and social media followers. This has sparked hundreds of thousands of shares, comments and likes, all easily tracked through the Tidal ContentMetric® platform.
