I am not here to tell you about the weather, but spring seems to have officially sprung. I am moving into the new season with mixed prints, short and a denim jacket. What else could a girl need? This...
Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social media stars. They had hundreds of individual products that needed to be shot each month. Other influencer networks, PR firms and agencies were not setup to handle this high volume of content production. The brand needed a platform and strategy that could bring scale to influencer photoshoots, in a cost-efficient manner.
Hundreds of Style VIP influencers are automatically flighted each month to create awareness for all newly released products, and great content for Olapic, social channels and email.
1,101influencers
32campaigns
3,943posts
13,643images
62.1Mreach
Featured Posts
Moving Into A New Season - Darling Two
SIMPLY SOPHISTICATED SUMMER
Outfit Details Camo Jacket: Banana Republic Dress: here Earrings: here(similar here) Oxfords: here(similar here) Bag: Chloe(similar here and here) Ruffle Dress: Banana Republic Earrings: here and here...
Peplum Cami: Wear Now and Later -...
What I love most about this peplum cami is that is the totally wearable now in the dead of the summer, and I can envision it being just as cute in the winter with booties and a leather jacket. I...
Simply. Sophisticated. Summer. • Stop,...
One of the most difficult things I face is maintaining a stylish work wardrobe. I always drift towards stand-out pieces like these rainbow pants or a pink leather jacket. Yes, my style can get just a...
DOT PENCIL SKIRT - FitFabFunMom
Top: Banana Republic (here) Skirt: Banana Republic (here) Pumps: Banana Republic (here, true to size) Bag: Fendi (here, here, here) Sunnies: Here Earrings: BaubleBar (here, here) Bracelets: Here...
Rockin' my Silk Bomber Jacket
Satin Bomber Jacket (also comes in pink blush) wearing size XS / Devon-Fit Bi-Stretch Legging wearing size 0 (c/o Banana Republic) I wore this outfit last night to John Mayer – minus the heels...
Summer Work Outfit Formula
Even though I don’t work in corporate America (anymore), I still love a good polished look. Whether you have a meeting, your 9-to-5 grind or an event, here is some work-ready inspiration to mix...
Spring Trend Alert
SPRING TREND ALERT || BELL SLEEVE TOP Can we talk about this bell sleeve top? I’ve said it once, y’all, and I’ll say it half a dozen more times – we’re slightly obsessed...
Quality influencer content for owned channels
Integrated Content
In partnership with Olapic, all Tidal content produced can be instantly featured on BananaRepublic.com alongside each appropriate product featured in the shoot, and in a hashtagged #itsbanana “Style Feed” on their site.
Private Influencer Network
A private network of influencers was created on Tidal’s ContentMetric® influencer CRM. The platform makes it easy to manage logistics, ensuring each participant receives a distinct article of clothing, shoots their look & shares it with their followers. All content is reviewed to ensure it meets guidelines for the brand, including notice of sponsorship as required by the FTC. Banana Republic social media managers can review and grade participants for future rounds of activation.
Do a lot with a little
Tidal was able to build a private influencer network and begin delivering content in just a few short weeks. Ongoing, 500 shoots from 250 online influencers are executed each month creating gorgeous “real life” content for the brand and capitalizing on bloggers’ own online reach and social media followers. This has sparked hundreds of thousands of shares, comments and likes, all easily tracked through the Tidal ContentMetric® platform.
