Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for, and to create awareness with the followers of those social media stars. They had hundreds of individual products that needed to be shot each month. Other influencer networks, PR firms and agencies were not setup to handle this high volume of content production. The brand needed a platform and strategy that could bring scale to influencer photoshoots, in a cost-efficient manner.

Hundreds of Style VIP influencers are automatically flighted each month to create awareness for all newly released products, and great content for Olapic, social channels and email.


Featured Posts

Ruffles and Sailor Pants

Ruffles and Sailor Pants Long-Sleeve Folded Ruffle Top – wearing size small / Sloan-Fit Sailor Pant – wearing size 0 (c/o Banana Republic) Ahoy there mate! Saying Ahoy makes me think of...

Floral Ruffle Sleeve Dress

FLORAL RUFFLE SLEEVE DRESS Thank you so much to Banana Republic for sponsoring this post! While I was compensated, all thoughts and opinions are genuine and my own. Banana Republic has been a brand we...

90’s – moorehisstyle

Photos by: Freddy Shop this look: | Banana Republic denim band jacket, Banana Republic dark wash jean , Harley-Davidson boots There’s something super 90’s about this look in an...

Summer Work Outfit Formula

Even though I don’t work in corporate America (anymore), I still love a good polished look. Whether you have a meeting, your 9-to-5 grind or an event, here is some work-ready inspiration to mix...

Cascading Ruffles

I'll be sharing two different looks with Banana Republic and their fall collection, and I could not be more excited. I call this the mermaid look. Because I truly feel like a mermaid in this long...

Dude, where's my car?! ||...

Dude, where's my car?! || @bananarepublic #simplysophisticatedsummer #itsbanana #sponsored 📷 @cameraguyfred

Busy Busy

Tuesday, August 15, 2017 Lately I have been busy, busy, busy. I know better than to glorify the lack of my free time because, one: it's just icky and a bizarre form of humble-bragging, and two: I...

Birthday Flowers

Birthday Flowers Monday, April 10, 2017 If you follow me on Instagram you'll know I recently celebrated my 23rd birthday on a trip to the music city of Nashville, Tennessee. Though unlike the...

Quality influencer content for owned channels

Integrated Content

In partnership with Olapic, all Tidal content produced can be instantly featured on alongside each appropriate product featured in the shoot, and in a hashtagged #itsbanana “Style Feed” on their site.

Private Influencer Network

A private network of influencers was created on Tidal’s ContentMetric® influencer CRM. The platform makes it easy to manage logistics, ensuring each participant receives a distinct article of clothing, shoots their look & shares it with their followers. All content is reviewed to ensure it meets guidelines for the brand, including notice of sponsorship as required by the FTC. Banana Republic social media managers can review and grade participants for future rounds of activation.

Do a lot with a little

Tidal was able to build a private influencer network and begin delivering content in just a few short weeks. Ongoing, 500 shoots from 250 online influencers are executed each month creating gorgeous “real life” content for the brand and capitalizing on bloggers’ own online reach and social media followers. This has sparked hundreds of thousands of shares, comments and likes, all easily tracked through the Tidal ContentMetric® platform.