Today I am excited to team up with Banana Republic for another fun spring look. Banana Republic’s new collection is designed to be tailored for performance. The versatility of the collection...
Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social media stars. They had hundreds of individual products that needed to be shot each month. Other influencer networks, PR firms and agencies were not setup to handle this high volume of content production. The brand needed a platform and strategy that could bring scale to influencer photoshoots, in a cost-efficient manner.
Hundreds of Style VIP influencers are automatically flighted each month to create awareness for all newly released products, and great content for Olapic, social channels and email.
1,100influencers
32campaigns
3,938posts
13,619images
61.3Mreach
Featured Posts
Cobalt Blue Dress
Little Black Dress 2 Ways
My favorite pieces in my closet are ones that do double duty — tops that work for day and night, shoes that look as chic dressed down as they do dressed up and dresses that can be worn from the...
Ultimate Fall Must-Haves With Banana...
Ultimate Fall Must-Haves With Banana Republic I've partnered with Banana Republic to share my ultimate fall must-haves. As you all know I was recently in NY for Fashion Week and I was able to...
Rockin' my Silk Bomber Jacket
Satin Bomber Jacket (also comes in pink blush) wearing size XS / Devon-Fit Bi-Stretch Legging wearing size 0 (c/o Banana Republic) I wore this outfit last night to John Mayer – minus the heels...
Simply Sophisticated Summer
Simply Sophisticated Sheath Dress August 17, 2017 Khaki Sheath Dress c/o / Gold Link Necklace c/o / Nude Sandal (lower version here) / Burgundy handbag c/o / Similar Gold Cuff / Lip Color Turn on your...
Work Wear Essentials With Banana...
Work Wear Essentials With Banana Republic Thank you so much to Banana Republic for sponsoring today’s post! While I was compensated, all thoughts and opinions are genuine and my own! XO At this...
Busy Busy
Tuesday, August 15, 2017 Lately I have been busy, busy, busy. I know better than to glorify the lack of my free time because, one: it's just icky and a bizarre form of humble-bragging, and two: I...
The Bobbed Brunette:...
Monday, June 26, 2017 #SimplySophisticatedSummer with Banana Republic {Photos by Angel Rodriguez} Top/Bottoms: Banana Republic (here and here) Thank you Banana Republic for...
Quality influencer content for owned channels
Integrated Content
In partnership with Olapic, all Tidal content produced can be instantly featured on BananaRepublic.com alongside each appropriate product featured in the shoot, and in a hashtagged #itsbanana “Style Feed” on their site.
Private Influencer Network
A private network of influencers was created on Tidal’s ContentMetric® influencer CRM. The platform makes it easy to manage logistics, ensuring each participant receives a distinct article of clothing, shoots their look & shares it with their followers. All content is reviewed to ensure it meets guidelines for the brand, including notice of sponsorship as required by the FTC. Banana Republic social media managers can review and grade participants for future rounds of activation.
Do a lot with a little
Tidal was able to build a private influencer network and begin delivering content in just a few short weeks. Ongoing, 500 shoots from 250 online influencers are executed each month creating gorgeous “real life” content for the brand and capitalizing on bloggers’ own online reach and social media followers. This has sparked hundreds of thousands of shares, comments and likes, all easily tracked through the Tidal ContentMetric® platform.
