My favorite pieces in my closet are ones that do double duty — tops that work for day and night, shoes that look as chic dressed down as they do dressed up and dresses that can be worn from the...
Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social media stars. They had hundreds of individual products that needed to be shot each month. Other influencer networks, PR firms and agencies were not setup to handle this high volume of content production. The brand needed a platform and strategy that could bring scale to influencer photoshoots, in a cost-efficient manner.
Hundreds of Style VIP influencers are automatically flighted each month to create awareness for all newly released products, and great content for Olapic, social channels and email.
1,101influencers
32campaigns
3,943posts
13,644images
62.1Mreach
Featured Posts
Little Black Dress 2 Ways
Summer Work Outfit Formula
Even though I don’t work in corporate America (anymore), I still love a good polished look. Whether you have a meeting, your 9-to-5 grind or an event, here is some work-ready inspiration to mix...
Falls must have pieces with Banana...
Falls must have pieces with Banana Republic Longline Blazer | Basic Black Tee | Greats sneakers | Gucci Dionysus Bag | Parker Distressed Denim Shorts | Marie Pendant TGIF babes! So excited to be...
90’s – moorehisstyle
Photos by: Freddy Shop this look: | Banana Republic denim band jacket, Banana Republic dark wash jean , Harley-Davidson boots There’s something super 90’s about this look in an...
Work Wear Essentials With Banana...
Work Wear Essentials With Banana Republic Thank you so much to Banana Republic for sponsoring today’s post! While I was compensated, all thoughts and opinions are genuine and my own! XO At this...
Moving Into A New Season - Darling Two
I am not here to tell you about the weather, but spring seems to have officially sprung. I am moving into the new season with mixed prints, short and a denim jacket. What else could a girl need? This...
Ultimate Fall Must-Haves With Banana...
Ultimate Fall Must-Haves With Banana Republic I've partnered with Banana Republic to share my ultimate fall must-haves. As you all know I was recently in NY for Fashion Week and I was able to...
Banana Republic - We The Classy
Banana Republic Recently I’ve found my affinity towards whites, especially as the weather warms and shows signs of summer. It gets hot here, not cute wanderlust hot; more like sweaty, smoldering...
Quality influencer content for owned channels
Integrated Content
In partnership with Olapic, all Tidal content produced can be instantly featured on BananaRepublic.com alongside each appropriate product featured in the shoot, and in a hashtagged #itsbanana “Style Feed” on their site.
Private Influencer Network
A private network of influencers was created on Tidal’s ContentMetric® influencer CRM. The platform makes it easy to manage logistics, ensuring each participant receives a distinct article of clothing, shoots their look & shares it with their followers. All content is reviewed to ensure it meets guidelines for the brand, including notice of sponsorship as required by the FTC. Banana Republic social media managers can review and grade participants for future rounds of activation.
Do a lot with a little
Tidal was able to build a private influencer network and begin delivering content in just a few short weeks. Ongoing, 500 shoots from 250 online influencers are executed each month creating gorgeous “real life” content for the brand and capitalizing on bloggers’ own online reach and social media followers. This has sparked hundreds of thousands of shares, comments and likes, all easily tracked through the Tidal ContentMetric® platform.
