Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social media stars. They had hundreds of individual products that needed to be shot each month. Other influencer networks, PR firms and agencies were not setup to handle this high volume of content production. The brand needed a platform and strategy that could bring scale to influencer photoshoots, in a cost-efficient manner.


Hundreds of Style VIP influencers are automatically flighted each month to create awareness for all newly released products, and great content for Olapic, social channels and email.

1,101influencers
32campaigns
3,943posts
13,643images
62.1Mreach

Featured Posts

Summer Work Outfit Formula

Even though I don’t work in corporate America (anymore), I still love a good polished look. Whether you have a meeting, your 9-to-5 grind or an event, here is some work-ready inspiration to mix...

Busy Busy

Tuesday, August 15, 2017 Lately I have been busy, busy, busy. I know better than to glorify the lack of my free time because, one: it's just icky and a bizarre form of humble-bragging, and two: I...

Belle de Couture: Simply Sophisticated...

I don't know about y'all, but when I find a piece of clothing that will transition from the office to cocktails with the girls, then I'm pretty smitten. Especially when that piece is fun with just the...

Moving Into A New Season - Darling Two

I am not here to tell you about the weather, but spring seems to have officially sprung. I am moving into the new season with mixed prints, short and a denim jacket. What else could a girl need? This...

Simply Sophisticated Summer

Simply Sophisticated Sheath Dress August 17, 2017 Khaki Sheath Dress c/o / Gold Link Necklace c/o / Nude Sandal (lower version here) / Burgundy handbag c/o / Similar Gold Cuff / Lip Color Turn on your...

Lady in Leopard

Lady in Leopard | Banana Republic ‘Ultimate Fall Must-Haves’ September 19, 2017 Dress: Banana Republic | Heels: Zara (love this kitten heel pair!) …. I see leopard, others see...

Spring Trend Alert

SPRING TREND ALERT || BELL SLEEVE TOP Can we talk about this bell sleeve top? I’ve said it once, y’all, and I’ll say it half a dozen more times – we’re slightly obsessed...

Peplum Cami: Wear Now and Later -...

What I love most about this peplum cami is that is the totally wearable now in the dead of the summer, and I can envision it being just as cute in the winter with booties and a leather jacket. I...

Quality influencer content for owned channels

Integrated Content

In partnership with Olapic, all Tidal content produced can be instantly featured on BananaRepublic.com alongside each appropriate product featured in the shoot, and in a hashtagged #itsbanana “Style Feed” on their site.

Private Influencer Network

A private network of influencers was created on Tidal’s ContentMetric® influencer CRM. The platform makes it easy to manage logistics, ensuring each participant receives a distinct article of clothing, shoots their look & shares it with their followers. All content is reviewed to ensure it meets guidelines for the brand, including notice of sponsorship as required by the FTC. Banana Republic social media managers can review and grade participants for future rounds of activation.

Do a lot with a little

Tidal was able to build a private influencer network and begin delivering content in just a few short weeks. Ongoing, 500 shoots from 250 online influencers are executed each month creating gorgeous “real life” content for the brand and capitalizing on bloggers’ own online reach and social media followers. This has sparked hundreds of thousands of shares, comments and likes, all easily tracked through the Tidal ContentMetric® platform.