Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social media stars. They had hundreds of individual products that needed to be shot each month. Other influencer networks, PR firms and agencies were not setup to handle this high volume of content production. The brand needed a platform and strategy that could bring scale to influencer photoshoots, in a cost-efficient manner.


Hundreds of Style VIP influencers are automatically flighted each month to create awareness for all newly released products, and great content for Olapic, social channels and email.

453influencers
14campaigns
1,647posts
3,180images
14.2Mreach

Featured Posts

Cobalt Blue Dress

Today I am excited to team up with Banana Republic for another fun spring look. Banana Republic’s new collection is designed to be tailored for performance. The versatility of the collection...

Moving Into A New Season - Darling Two

I am not here to tell you about the weather, but spring seems to have officially sprung. I am moving into the new season with mixed prints, short and a denim jacket. What else could a girl need? This...

Spring Trend Alert

SPRING TREND ALERT || BELL SLEEVE TOP Can we talk about this bell sleeve top? I’ve said it once, y’all, and I’ll say it half a dozen more times – we’re slightly obsessed...

Leap into Spring with Banana Republic

Happy Wednesday everyone! Getting out of my comfort zone today. I typically find that gaucho pants is not a great look for my frame. The wild leg always makes me appear shorter than I already am. To...

style journal // modern chinos.

What comes to mind when you hear the word “chino?" For me, it conjures up images of men in pants that are too loose in all the wrong areas. Too baggy in the thigh, too much room in the calf, and...

IG: Today on the blog - I teamed up with...

Today on the blog - I teamed up with @bananarepublic to showcase one of their most coveted Spring pieces! Check it out now on the blog! 🌸 #itsbanana #sponsored #ootd // @liketoknow.it...

BRIGHT BLUE - FitFabFunMom

Search CollaborationFashion/March 27, 2017no comments BRIGHT BLUE Dress: Banana Republic (here, love this, this, wearing in size 0) Belt: B-Low the Belt (here, here) Pumps: Giuseppe Zanotti old...

A NYE Look with Banana Republic...

Who's ready for NYE!? I know I am! This year, I'm skipping the sequins and going straight to a classier and sleeker look, featuring this adorable mint embellished top from Banana Republic. I decided...

Quality influencer content for owned channels

Integrated Content

In partnership with Olapic, all Tidal content produced can be instantly featured on BananaRepublic.com alongside each appropriate product featured in the shoot, and in a hashtagged #itsbanana “Style Feed” on their site.

Private Influencer Network

A private network of influencers was created on Tidal’s ContentMetric® influencer CRM. The platform makes it easy to manage logistics, ensuring each participant receives a distinct article of clothing, shoots their look & shares it with their followers. All content is reviewed to ensure it meets guidelines for the brand, including notice of sponsorship as required by the FTC. Banana Republic social media managers can review and grade participants for future rounds of activation.

Do a lot with a little

Tidal was able to build a private influencer network and begin delivering content in just a few short weeks. Ongoing, 500 shoots from 250 online influencers are executed each month creating gorgeous “real life” content for the brand and capitalizing on bloggers’ own online reach and social media followers. This has sparked hundreds of thousands of shares, comments and likes, all easily tracked through the Tidal ContentMetric® platform.