I am not here to tell you about the weather, but spring seems to have officially sprung. I am moving into the new season with mixed prints, short and a denim jacket. What else could a girl need? This...
Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social media stars. They had hundreds of individual products that needed to be shot each month. Other influencer networks, PR firms and agencies were not setup to handle this high volume of content production. The brand needed a platform and strategy that could bring scale to influencer photoshoots, in a cost-efficient manner.
Hundreds of Style VIP influencers are automatically flighted each month to create awareness for all newly released products, and great content for Olapic, social channels and email.
1,101influencers
32campaigns
3,943posts
13,643images
62.1Mreach
Featured Posts
Moving Into A New Season - Darling Two
Busy Busy
Tuesday, August 15, 2017 Lately I have been busy, busy, busy. I know better than to glorify the lack of my free time because, one: it's just icky and a bizarre form of humble-bragging, and two: I...
Living My Best Simply Sophisticated...
blue ruffle dress // jacket (similar, here and here) // clutch (similar) // necklace // heels (similar + only $32!) // watch Hey guys! Man, it seems like forever since I wrote a blog post. Did you...
Whatever I do, l always want to it give...
Whatever I do, l always want to it give 100%. Sharing new spring looks and what moves me on SWS with @bananarepublic today. 🌸🌸🌸 Have u seen? 😜 // Shop my outfit via...
Peplum Cami: Wear Now and Later -...
What I love most about this peplum cami is that is the totally wearable now in the dead of the summer, and I can envision it being just as cute in the winter with booties and a leather jacket. I...
Simply Sophisticated Summer
Simply Sophisticated Sheath Dress August 17, 2017 Khaki Sheath Dress c/o / Gold Link Necklace c/o / Nude Sandal (lower version here) / Burgundy handbag c/o / Similar Gold Cuff / Lip Color Turn on your...
Simply. Sophisticated. Summer. • Stop,...
One of the most difficult things I face is maintaining a stylish work wardrobe. I always drift towards stand-out pieces like these rainbow pants or a pink leather jacket. Yes, my style can get just a...
Summer Staples with Banana Republic
First of all, I'd like to send prayers and positive thoughts to those in Houston. Please stay safe. It's always hard to start writing about fashion and styling when there's other serious things going...
Quality influencer content for owned channels
Integrated Content
In partnership with Olapic, all Tidal content produced can be instantly featured on BananaRepublic.com alongside each appropriate product featured in the shoot, and in a hashtagged #itsbanana “Style Feed” on their site.
Private Influencer Network
A private network of influencers was created on Tidal’s ContentMetric® influencer CRM. The platform makes it easy to manage logistics, ensuring each participant receives a distinct article of clothing, shoots their look & shares it with their followers. All content is reviewed to ensure it meets guidelines for the brand, including notice of sponsorship as required by the FTC. Banana Republic social media managers can review and grade participants for future rounds of activation.
Do a lot with a little
Tidal was able to build a private influencer network and begin delivering content in just a few short weeks. Ongoing, 500 shoots from 250 online influencers are executed each month creating gorgeous “real life” content for the brand and capitalizing on bloggers’ own online reach and social media followers. This has sparked hundreds of thousands of shares, comments and likes, all easily tracked through the Tidal ContentMetric® platform.
