Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social media stars. They had hundreds of individual products that needed to be shot each month. Other influencer networks, PR firms and agencies were not setup to handle this high volume of content production. The brand needed a platform and strategy that could bring scale to influencer photoshoots, in a cost-efficient manner.


Hundreds of Style VIP influencers are automatically flighted each month to create awareness for all newly released products, and great content for Olapic, social channels and email.

1,063influencers
29campaigns
3,800posts
12,974images
57.8Mreach

Featured Posts

Belle de Couture: Simply Sophisticated...

I don't know about y'all, but when I find a piece of clothing that will transition from the office to cocktails with the girls, then I'm pretty smitten. Especially when that piece is fun with just the...

DOT PENCIL SKIRT - FitFabFunMom

Top: Banana Republic (here) Skirt: Banana Republic (here) Pumps: Banana Republic (here, true to size) Bag: Fendi (here, here, here) Sunnies: Here Earrings: BaubleBar (here, here) Bracelets: Here...

Busy Busy

Tuesday, August 15, 2017 Lately I have been busy, busy, busy. I know better than to glorify the lack of my free time because, one: it's just icky and a bizarre form of humble-bragging, and two: I...

Whatever I do, l always want to it give...

Whatever I do, l always want to it give 100%. Sharing new spring looks and what moves me on SWS with @bananarepublic today. 🌸🌸🌸 Have u seen? 😜 // Shop my outfit via...

Peplum Cami: Wear Now and Later -...

What I love most about this peplum cami is that is the totally wearable now in the dead of the summer, and I can envision it being just as cute in the winter with booties and a leather jacket. I...

Falls must have pieces with Banana...

Falls must have pieces with Banana Republic Longline Blazer | Basic Black Tee | Greats sneakers | Gucci Dionysus Bag | Parker Distressed Denim Shorts | Marie Pendant TGIF babes! So excited to be...

Little Black Dress 2 Ways

My favorite pieces in my closet are ones that do double duty — tops that work for day and night, shoes that look as chic dressed down as they do dressed up and dresses that can be worn from the...

How to Style a Dress Over a Blouse for...

I love a good work look. What I love even more is a work look with personality. This dress is business in the front, party in the back. When I got it from Banana Republic, I won’t lie, I was at...

Quality influencer content for owned channels

Integrated Content

In partnership with Olapic, all Tidal content produced can be instantly featured on BananaRepublic.com alongside each appropriate product featured in the shoot, and in a hashtagged #itsbanana “Style Feed” on their site.

Private Influencer Network

A private network of influencers was created on Tidal’s ContentMetric® influencer CRM. The platform makes it easy to manage logistics, ensuring each participant receives a distinct article of clothing, shoots their look & shares it with their followers. All content is reviewed to ensure it meets guidelines for the brand, including notice of sponsorship as required by the FTC. Banana Republic social media managers can review and grade participants for future rounds of activation.

Do a lot with a little

Tidal was able to build a private influencer network and begin delivering content in just a few short weeks. Ongoing, 500 shoots from 250 online influencers are executed each month creating gorgeous “real life” content for the brand and capitalizing on bloggers’ own online reach and social media followers. This has sparked hundreds of thousands of shares, comments and likes, all easily tracked through the Tidal ContentMetric® platform.