Owned channels are made more engaging through photos, videos & posts made by Clarins’ private influencer network. Finalist for Digiday best content marketing platform.

524influencers
45campaigns
1,842posts
6,240images
80.2Mreach

Featured Posts

A parisian in America by Alpa R

Love Your Skin with Clarins! Bonjour my Beauties, so today's topic will be skin care. I'll be honest, I have been seeing some fine lines on my forehead and under...

Thierry Mugler Angel x La Maison de...

Thierry Mugler Angel | Favorite Fall Fragrance Angel by Thierry Mugler / Ruffle Sleeve Sweater / Paige Transcend Jeans Scent is a powerful force and can instantly evoke feelings and memories. When...

Summer Makeup Refresh with Clarins

Summer Makeup Refresh with Clarins HOW are you guys!? It’s May 9th and I haven’t posted a blog since LAST MONTH. Where the heck has the time gone?! It’s almost SUMMER, ya’ll!...

Nany's Klozet : The importance of adding...

The importance of adding a serum to your skincare routine When it comes to skincare, I like to keep things simple. I love multi-benefit products that keep my routine quick but also my face hydrated,...

Halloween With Clarins - I spy oby

Halloween With Clarins Happy almost Halloween everyone! Can you believe that Halloween is only 18 days away? I have no idea what I want to be for Halloween yet but I am partnering with Clarins today...

Why You Should be Using Serums

Why You Should Be Using Serums One of the most common questions I get (see all the most asked question on the FAQ page!) is about my skincare routine. First and foremost, I do think a large portion is...

Radiant GirlBoss Makeup by Clarins

Radiant GirlBoss Makeup Posted on February 17, 2017 When you are running your own business or trying to obtain your college degree, it’s not likely that you have an hour or so on creating a...

Clarins #NextGenSerum

Clarins #NextGenSerum I don't often write about/review beauty products, so when I do you know it's serious business. Clarins is one of my favorite beauty brands and when they sent me their new Double...

Authentic content for owned channels

Scaling Influencers without breaking the bank

Clarins USA needed to find a way to scale influencer efforts without adding headcount or overtaxing their already busy staff. Typically, managing the logistics for influencer campaigns is quite time-consuming. For each influencer engaged in the #worththewrinkle campaign, hours were spent by marketing staff on emailing, managing product fulfillment, content approvals and reporting on results. Additionally, details of ever-changing seasonal beauty products are often released last minute, making the challenge of getting content produced quickly all the more difficult. Dealing with hundreds of influencers in a series of large-scale just-in-time influencer campaigns would be nearly impossible without marked efficiency improvements.

Improving productivity, increasing performance

By launching the Clarins Influencer Network on Tidal Labs’ ContentMetric platform, many of the steps that were performed manually for the #worththewrinkle campaign have been automated. This includes identifying the right influencers, inviting and communicating with them, gathering their addresses, reviewing their content and compensating them at project end. Between the first and second influencer campaign executed by Clarins, the number of hand interactions for each participating influencer dropped from 1.2 to 0.75. The amount of time and effort spent by Clarins marketing managers for each earned engagement dropped by a factor of 4 over the first 8 weeks after launch. Using the ContentMetric platform, influencers require less attention and perform better, resulting in increased return on marketing investment.

A stream of quality, authentic content

Clarins USA has built an ongoing relationship with hundreds of influencers, activating them to produce hundreds of high-quality posts on blogs, Instagram and Snapchat each month. All photos and videos produced are automatically gathered from their creators in high-resolution form for use by the Clarins marketing team. Over 1,400 high-quality original images have been gathered, with the best reused across Clarins-owned channels including Instagram, emails and other digital campaigns. Based on this early success, Clarins USA plans to utilize influencers not just for content and social campaigns but also for product testing, trendspotting and collaborating on local events. Having one place for both the brand and influencer to manage this interaction is an integral part of this new strategy.