Owned channels are made more engaging through photos, videos & posts made by Clarins’ private influencer network. Finalist for Digiday best content marketing platform.

290influencers
18campaigns
1,054posts
3,263images
32.2Mreach

Featured Posts

Love, Olia: Younger Skin with Clarins...

Younger Skin with Clarins New Double Serum If you guys have been following me on IG stories then you probably have followed along as I teased you all about a brand new skin care product I have been...

Clarins Double Serum ~ Power Packed...

Clarins Double Serum ~ Power Packed Anti-Aging | Clarins NEW Double Serum | Motherhood changes so much. Not only has it changed the way I think and feel but it's also drastically changed my hair...

Thierry Mugler Angel x La Maison de...

Thierry Mugler Angel | Favorite Fall Fragrance Angel by Thierry Mugler / Ruffle Sleeve Sweater / Paige Transcend Jeans Scent is a powerful force and can instantly evoke feelings and memories. When...

Love, Olia: Clarins Graphik Color...

Clarins Graphik Color Collection As you guys probably know, I just got back from St. Tropez with the amazing Clarins team! We spent the trip exploring the town and learning all about the brand new...

Smooth and firm skin with Clarins •...

Smooth and firm skin with Clarins March 22, 2017. Happy HUMP day! I’m kicking off today’s post and let’s talk about our ehm, humps. Shall we? Cellulite. We all hate it. I used to not...

Why You Should be Using Serums

Why You Should Be Using Serums One of the most common questions I get (see all the most asked question on the FAQ page!) is about my skincare routine. First and foremost, I do think a large portion is...

I wish I was heading to yoga or barre...

I wish I was heading to yoga or barre instead of getting on another airplane 😕 BUT today on the blog, I'm sharing some of my favorite gym bag essentials, including this new Body Fit...

Radiant GirlBoss Makeup by Clarins

Radiant GirlBoss Makeup Posted on February 17, 2017 When you are running your own business or trying to obtain your college degree, it’s not likely that you have an hour or so on creating a...

Authentic content for owned channels

Scaling Influencers without breaking the bank

Clarins USA needed to find a way to scale influencer efforts without adding headcount or overtaxing their already busy staff. Typically, managing the logistics for influencer campaigns is quite time-consuming. For each influencer engaged in the #worththewrinkle campaign, hours were spent by marketing staff on emailing, managing product fulfillment, content approvals and reporting on results. Additionally, details of ever-changing seasonal beauty products are often released last minute, making the challenge of getting content produced quickly all the more difficult. Dealing with hundreds of influencers in a series of large-scale just-in-time influencer campaigns would be nearly impossible without marked efficiency improvements.

Improving productivity, increasing performance

By launching the Clarins Influencer Network on Tidal Labs’ ContentMetric platform, many of the steps that were performed manually for the #worththewrinkle campaign have been automated. This includes identifying the right influencers, inviting and communicating with them, gathering their addresses, reviewing their content and compensating them at project end. Between the first and second influencer campaign executed by Clarins, the number of hand interactions for each participating influencer dropped from 1.2 to 0.75. The amount of time and effort spent by Clarins marketing managers for each earned engagement dropped by a factor of 4 over the first 8 weeks after launch. Using the ContentMetric platform, influencers require less attention and perform better, resulting in increased return on marketing investment.

A stream of quality, authentic content

Clarins USA has built an ongoing relationship with hundreds of influencers, activating them to produce hundreds of high-quality posts on blogs, Instagram and Snapchat each month. All photos and videos produced are automatically gathered from their creators in high-resolution form for use by the Clarins marketing team. Over 1,400 high-quality original images have been gathered, with the best reused across Clarins-owned channels including Instagram, emails and other digital campaigns. Based on this early success, Clarins USA plans to utilize influencers not just for content and social campaigns but also for product testing, trendspotting and collaborating on local events. Having one place for both the brand and influencer to manage this interaction is an integral part of this new strategy.