Owned channels are made more engaging through photos, videos & posts made by Clarins’ private influencer network. Finalist for Digiday best content marketing platform.

209influencers
13campaigns
828posts
2,414images
20.6Mreach

Featured Posts

Why You Should be Using Serums

Why You Should Be Using Serums One of the most common questions I get (see all the most asked question on the FAQ page!) is about my skincare routine. First and foremost, I do think a large portion is...

Radiant GirlBoss Makeup by Clarins

Radiant GirlBoss Makeup Posted on February 17, 2017 When you are running your own business or trying to obtain your college degree, it’s not likely that you have an hour or so on creating a...

hydrate

Miss Tara Belle hydrate Happy almost Friday guys!!! Tonight's post is definitely way more personal than your average for me. Not because I'm divulging any deep dark secrets or anything, I'm just...

Nany's Klozet : The importance of adding...

The importance of adding a serum to your skincare routine When it comes to skincare, I like to keep things simple. I love multi-benefit products that keep my routine quick but also my face hydrated,...

Body Fit • NYC Pretty

No matter how busy life gets, I always make sure that I can fit time in my day to stay active. For me, fitness is something that keeps me grounded mentally and physically, especially after a...

Love, Olia: Younger Skin with Clarins...

Younger Skin with Clarins New Double Serum If you guys have been following me on IG stories then you probably have followed along as I teased you all about a brand new skin care product I have been...

Clarins Double Serum ~ Power Packed...

Clarins Double Serum ~ Power Packed Anti-Aging | Clarins NEW Double Serum | Motherhood changes so much. Not only has it changed the way I think and feel but it's also drastically changed my hair...

A Pinch of Lovely - New Product Alert

New Product Alert | Cellulite Contouring Cream March 26, 2017 Once it’s officially spring, we tend to kick our bikini body fitness routine into overdrive. (Juice cleanse, treadmill workouts....

Authentic content for owned channels

Scaling Influencers without breaking the bank

Clarins USA needed to find a way to scale influencer efforts without adding headcount or overtaxing their already busy staff. Typically, managing the logistics for influencer campaigns is quite time-consuming. For each influencer engaged in the #worththewrinkle campaign, hours were spent by marketing staff on emailing, managing product fulfillment, content approvals and reporting on results. Additionally, details of ever-changing seasonal beauty products are often released last minute, making the challenge of getting content produced quickly all the more difficult. Dealing with hundreds of influencers in a series of large-scale just-in-time influencer campaigns would be nearly impossible without marked efficiency improvements.

Improving productivity, increasing performance

By launching the Clarins Influencer Network on Tidal Labs’ ContentMetric platform, many of the steps that were performed manually for the #worththewrinkle campaign have been automated. This includes identifying the right influencers, inviting and communicating with them, gathering their addresses, reviewing their content and compensating them at project end. Between the first and second influencer campaign executed by Clarins, the number of hand interactions for each participating influencer dropped from 1.2 to 0.75. The amount of time and effort spent by Clarins marketing managers for each earned engagement dropped by a factor of 4 over the first 8 weeks after launch. Using the ContentMetric platform, influencers require less attention and perform better, resulting in increased return on marketing investment.

A stream of quality, authentic content

Clarins USA has built an ongoing relationship with hundreds of influencers, activating them to produce hundreds of high-quality posts on blogs, Instagram and Snapchat each month. All photos and videos produced are automatically gathered from their creators in high-resolution form for use by the Clarins marketing team. Over 1,400 high-quality original images have been gathered, with the best reused across Clarins-owned channels including Instagram, emails and other digital campaigns. Based on this early success, Clarins USA plans to utilize influencers not just for content and social campaigns but also for product testing, trendspotting and collaborating on local events. Having one place for both the brand and influencer to manage this interaction is an integral part of this new strategy.