As most of you already know, Old Spice is always trying to keep you looking and feeling manly with their grooming products. We decided to change up our daily hair routine by using some of the latest...
Old Spice needed a tech approach to influencer activations for new product launches. Tidal created a private network of grooming influencers utilized across a series of Old Spice product launches.
46influencers
7campaigns
46posts
199images
0.1Mreach
Featured Posts
Grooming: Old Spice Hair Collection...
At home basics {OLDSPICE GIVEAWAY!}
Whenever I'm free and at home relaxing doing absolutely nothing but taking time out for myself -- it never fails that I'm usually in a basic tee and comfy jeans. I love these classic black & white...
Finding Your Style with Old Spice
Why spend $20 for a jar of hair creme when you can get the same look for a lot less? Old Spice’s latest hair care products targets the “classic men” who favor the hairstyle of the...
An elite network of male grooming experts
Objective
Old Spice, and their PR agency, Citizen Relations, wanted to accelerate a traditional product launch with measurable influencer programs tailored for each new product. The brand sought to produce a unique and effective promotional plan leveraging online influencers to get the word out in an organic way tied to the creative brand prompts that have made Old Spice one of the biggest comeback successes in recent memory.
Strategy
The unique combination of Tidal Labs’ ContentMetric platform and CreatorExchange network of influencers was utilized to create a network of leading men’s grooming influencers across the launches of an array of Old Spice bar soap, body spray and hair care products.
Results
Hundreds of engaging blog, Twitter and Instagram posts were activated by dozens of men’s grooming influencers. Tidal Labs’ influencers are sourced through partnerships with top media brands like Men’s Health, GQ and Details magazine, resulting in premium content with an organic editorial fit. This allows the creative spirit of the Old Spice brand to shine in an authentic manner. With an average sphere of influence of more than 100k each, the compbined participants generated tens of thousands of views and hundreds of shares on Facebook and Twitter. Bloggers’ giveaways garnered thousands of entries, many of which required spreading branded hashtags, like #smellitforward, making this series of campaigns hard to ignore.
