Case Studies

Tidal Lab’s ContentMetric® platform brings better performance, enhanced efficiency and unprecedented scale to influencer content efforts.

Microinfluencer Content-as-a-Service

Banana Republic needed a way to execute shoots with fashion stars on Instagram to produce more authentic content for BananaRepublic.com, and to create awareness with the followers of those social...

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Maybelline Eye Studio

When launching a new trio of makeup products, Maybelline activated a network of beauty microinfluencers to create authentic content around its new line. Bloggers used their creativity and skills to...

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#HalftimeHero

You've been waiting for the big game all year long. It's a time for heroes to shine both on-screen and off. Who's the halftime hero in your house during the big game? For this program 20 diverse food...

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Perfect. Never.

Much like fitness, the world of fashion is ever evolving. Every individual has their own interpretation of style that reflects their personality, background, influences, and experiences. We use...

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Pure. Crisp. Refreshment.

In conjunction with its official launch, White Claw wanted to work with some of our best fitness, health, spirits, and lifestyle bloggers for product amplification. This summer campaign intended to...

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Clarins

Owned channels are made more engaging through photos, videos & posts made by Clarins’ private influencer network. Finalist for Digiday best content marketing platform.

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Showcase the UNIQLO heattech collection

A collection of fantastic creators collaborated with us by showcasing the UNIQLO HEATTECH collection of innerwear. Influencers highlighted the functionality of HEATTECH, how it keeps them warm and...

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Smell it forward campaign series

Old Spice needed a tech approach to influencer activations for new product launches. Tidal created a private network of grooming influencers utilized across a series of Old Spice product launches.

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Right as rain

The British country outfitter, Joules, was looking to make a splash in the Americas for its colorful rain gear. A hand-selected group of fashionista influencers were activated to show that color can...

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TODAY Communities

A baby boom among young TODAY Show anchors including Carson Daly and Jenna Bush Hager sparked the need for a new take on parenting, fit for millennials. So together with the TODAY Show, we asked: how...

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Kohler

Home Ideas is Kohler’s visually-rich way of increasing purchase intent by aligning content to their market-leading products. Winner of OMMA best integrated content campaign & Digiday best digital...

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Community Table Food Influencer Network

A curated private network of top foodie bloggers, Pinterest and Instagram stars got involved in editorial and publisher-driven campaigns for Epicurious.

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Share Your Moments

Pottery Barn invited bloggers into multiple seasonal campaigns to show us how they decorate for the holidays and what they gift at weddings or special events. They wanted styled vignettes and...

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